Renamed Connekt Technologies Adds Senior Sales Executive

Connekt said that it is rebranding itself as Connekt Technologies and has hired former Hulu and Conde Nast executive Steve DeMain as senior VP, national sales and TV partnerships.

The company said its new name reflects how the company is employing artificial intelligence-driven technologies to deliver smart ads, content and interactive and engaging experiences on linear TV via smart sets.

Connekt Technologies also provides proprietary data to advertisers, agencies and networks.

“With streaming services like Netflix, Hulu and Amazon Video impacting the way consumers watch TV, there is a massive opportunity for  marketers to disrupt TV advertising,” said Tripp Boyle, senior VP of Connekt Technologies. “Our solutions bring all of the benefits of digital to linear TV -- data, addressability and real-time performance insights, which are incredibly valuable assets to have in this ecosystem. Our AI-driven platform is also helping brands have accountability in the $70 billion TV advertising market.”

DeMain previously had been VP, video revenue at Conde Nast. He was one of the first sales people at Hulu.

“Connekt Technologies is at the forefront of TV advertising technology,” said DeMain. “The company’s solutions are uniquely positioned to make linear TV investments more targeted, engaging, transactional and measurable.”

In particular, Connekt Technologies has been building up its measurement capabilities, which draw on data from millions of devices in close to real time. The data can inform clients about who clicked and where and when they clicked, provide insights about demographics, networks and programs and how long people watched each individual ad.

Connekt has worked with LG, Sony, Nielsen, ABC and five of the top media agency holding companies.

The company teamed up with Chipotle on a campaign to get people to download the restaurant chain’s app that combined linear TV with smart-home connectivity, enabling consumers to engage with a live, linear TV ad without relying on a remote control.

Connekt Adds ‘Buy Now’ Button to Sony Smart TVs, Disc Players

Tech company Connekt has made a deal with Sony Electronics to integrate its ShopTV application into smart TV sets and Blu-ray Disc players.

Viewers using those devices will be able to purchase products directly from retailers and brands they see on TV.

Participating retailers include Macy’s Best Buy and Fanatics.

Financial details of the arrangements with the retailers were not disclosed, but it is a combination of paid placement and a revenue share on transactions.

At first, viewer will be able to show from the ShopTV app, but the companies are working together to enable in-program purchasing and voice-activated commerce.

“Sony is committed to bringing value added features to our consumers,” said Nick Colsey, VP, business development at Sony. “Our collaboration with Connekt allows us to offer owners of select Sony Smart TVs the ability to engage and shop directly from the biggest screen in their home.”

TV commerce has been around for a while, but the ability to buy, say the sweater Rachel is wearing on Friends, has never been an overwhelming success. Connekt said it research shows more than 75% of consumer would buy products directly from their TV if they could. More than 70% said they use voice control to purchase products through their TVs.

Connect is working with retailers to create unique “only for TV” offers that should entice consumers to engage with their TVs.

“For decades, Sony has been a technology innovator,” said Mike Fitzsimmons, CEO of Connekt. “We are proud be partnering on this initiative to drive the convergence of television and commerce.”