We worked with McCann Worldgroup to bring the Part Time, All Soldier campaign to the TV. The campaign highlights the lives of Army Reserve soldiers, showing how they bring their skills to the Army Reserve, a part-time force that brings essential capabilities to the Army. We took Army’s available content and made a custom TV app where you could explore the Army Reserve, watch videos, get a brochure, and learn how to become a part of the Army Reserve.

ClientArmy, McCann WorldgroupPlatformLG, Samsung, Panasonic, SonyYear2016