Connekt Technologies Launches Turn-Key Commerce Destination Featuring Aggregated Merchandise from Numerous Entertainment Franchises

Pop FTW creates a one-stop shop for consumers to purchase officially licensed merchandise from brands across the entertainment spectrum

NEW YORK, July 16, 2019 (GLOBE NEWSWIRE) -- Connekt Technologies, an innovative technology company activating smarter TV experiences that audiences love, has launched Pop FTW, an online storefront featuring licensed merchandise from over 30 shows and titles across the movie, television and entertainment spectrum.

Pop FTW allows consumers to purchase officially licensed merchandise -- such as collectibles, t-shirts, sweatshirts, hats, accessories and drinkware -- from many of their favorite franchises across networks and studios. The name of the online storefront originates from the vernacular of internet culture, providing an outlet for consumers that evokes “all things pop culture.”

Pop FTW activates an additional monetization channel for brands within days. Combined with Connekt Technologies’ revolutionary solutions that transform television content and advertising into interactive experiences, Pop FTW allows brands to further engage with their fans while generating new, turn-key revenue streams.

“Our e-commerce and interactive TV advertising technologies can work together to not only drive increased monetization for partners, but also bring a much deeper level of engagement for our partner’s fans,” said Sanford Weisman, Executive Chairman at Connekt Technologies.  “Pop FTW provides fans with a single destination to connect them to their favorite content across networks and studios.”

Those interested in learning more about Pop FTW may visit https://www.popftw.com.

About Connekt Technologies 
Connekt Technologies activates smarter TV experiences that audiences love. Connekt Technologies’ patented, AI-driven platform has powered millions of smart TV ads, content and commerce experiences for partners including LG, Sony and ABC, five of the largest agency holding companies, and top brands such as Chipotle, Eli Lilly, P&G and Target. Connekt Technologies’ partners use its solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt Technologies is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

Media Contact
Elisabeth McFarland
elisabeth@blastpr.com
919-360-9733

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/674990b0-ea4d-4042-af80-a5b48fe09968


Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships

NEW YORK, June 04, 2019 (GLOBE NEWSWIRE) -- Connekt, an innovative technology company activating smarter TV experiences that audiences love, today announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others.

Connekt Technologies changes the way TV advertising works. With research showing that 74 percent of U.S. households have a smart TV (Leichtman Research Group), the company’s “Overlay” technology enhances TV ads, making them more interactive and engaging. In addition, it equips viewers with more information, local options and offers. Connekt Technologies also powers first-of-its-kind proprietary data to advertisers, agencies and networks.

“With streaming services like Netflix, Hulu and Amazon Video impacting the way consumers watch TV, there is a massive opportunity for marketers to disrupt TV advertising,” said Tripp Boyle, SVP of Connekt Technologies. “Our solutions bring all of the benefits of digital to linear TV -- data, addressability and real-time performance insights, which are incredibly valuable assets to have in this ecosystem. Our AI-driven platform is also helping brands have accountability in the $70 billion TV advertising market.”

Connekt Technologies helps advertisers, networks and manufacturers deliver unique solutions at the right time. Its unique data from millions of devices in near real-time results in increased TV ad engagement (who clicked what, where and when) and consumer attention (how long an individual viewed an ad).

With their advanced TV technology:

  • Advertisers can increase their ROI -- targeting the most responsive audience powered by real-time data leads to added brand lift and turns TV ad viewing into an experience.
  • Networks can offer advertisers new, compelling capabilities, such as direct response, local-national tie-in and targeted messaging. This added value also creates additional revenue streams.
  • Manufacturers can add a recurring revenue annuity through a share in these newly created revenue streams, in addition to the subsidization of device pricing.

Steve DeMain has also been named Connekt Technologies’ SVP, National Sales and TV Partnerships. In this role, DeMain will be responsible for leading agency relationships, as well as building partnerships within the TV ecosystem. He was previously VP, Video Revenue at Condé Nast, where he was responsible for all video sales across its portfolio of brands, before serving as VP, National Sales and Brand Partnerships for Fresno Unlimited. Additionally, DeMain has held executive sales positions at Whisper App and Vessel, and was one of the very first salespeople at Hulu.

“Connekt Technologies is at the forefront of TV advertising technology,” said DeMain. “The company’s solutions are uniquely positioned to make linear TV investments more targeted, engaging, transactional and measurable.”

About Connekt Technologies 
Connekt Technologies activates smarter TV experiences that audiences love. Connekt Technologies’ patented, AI-driven platform has powered millions of smart TV ads, content and commerce experiences for partners including LG, Sony, Nielsen and ABC, five of the largest agency holding companies, and top brands such as Chipotle, Eli Lilly, P&G and Target. Connekt Technologies’ partners use its solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt Technologies is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

Media Contact for Connekt Technologies:
Shelley Petri
shelley@blastpr.com
678 977 0899


C-SPAN’s Partnership with Smarter TV Activation Leader Connekt Enables Network to Engage with Loyal Audience

American History TV, BookTV and The Washington Journal first of C-SPAN series to benefit

NEW YORK, May 01, 2019 (GLOBE NEWSWIRE) -- Connekt, an innovative technology company activating smarter TV experiences that audiences love, today announced its partnership with C-SPAN.

Before its 40th anniversary, C-SPAN turned to Connekt to quickly create branded merchandise and a new website that was reflective of its long heritage, the ethos of its shows, and its loyal audiences. Within a matter of days, C-SPAN had leveraged Connekt’s proprietary e-commerce solution to launch a new online store, selling memorabilia including t-shirts, sweatshirts, hats and the 40th anniversary mug that was showcased on The Washington Journal March 19, the day of the network’s anniversary. Connekt also powered product development and purchase fulfillment of branded merchandise for popular network series, including American History TV, BookTV and The Washington Journal, and will feature C-SPAN’s newest publication, The Presidents: Noted Historians Rank America’s Best - and Worst - Chief Executives, in the online store.

Connekt’s patented, AI-driven platform has powered millions of smart TV ads, content and commerce experiences for partners including LG, Sony, Nielsen, ABC, CBS, Showtime, five of the largest agency holding companies, and top brands such as Chipotle, Eli Lilly, P&G and Target. Connekt’s partners use its platform-based solutions to make their TV investments more targeted, engaging, transactable and measurable.

C-SPAN is one of many networks tapping into the power of Connekt’s platform. By choosing Connekt, the network is transforming loyal viewer excitement about the network’s 40th anniversary into higher brand engagement, while also providing audience members a quick and easy way to show their love by purchasing merchandise from their favorite series via the C-SPAN Store (https://c-spanstore.org/store/).

“C-SPAN’s first public broadcast from the House Chamber took place 40 years ago and this anniversary was an important milestone that we wanted to celebrate with our loyal viewers,” said Marty Dominguez, Vice President of Marketing at C-SPAN. “One of the obvious ways to do this was to offer fans the ability to shop products from their favorite series. Understanding the complexity of launching an online shop on our own, we opted for Connekt because we were confident that their solution would enable us to launch within days versus months or more. In addition, we now have a partner who can help us engage with fans throughout multiple channels.”

“C-SPAN’s brand equity and history are unmatched. We are proud that the team chose to partner with us and look forward to many more opportunities to help the network explore different avenues of ecommerce,” said Mike O’Donnell, CRO of Connekt.

Since the launch of the site, C-SPAN has sold and delivered more than 20 different products across the U.S. Throughout the year, Connekt will also be distributing C-SPAN’s key book releases, including The Senate: An Enduring Foundation of Democracy, and has already started selling the 2019 Congressional Directory, which has accounted for more than half of the network’s online sales.

About Connekt
Connekt activates smarter TV experiences that audiences love. Connekt’s patented, AI-driven platform has powered millions of smart TV ads, content and commerce experiences for partners including LG, Sony, Nielsen, ABC, CBS, Showtime, five of the largest agency holding companies, and top brands such as Chipotle, Eli Lilly, P&G and Target. Connekt’s partners use its platform-based SaaS solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

Media Contact for Connekt 
Shelley Petri
Account Director, Blast PR
shelley@blastpr.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/2fc5b33a-9da7-495d-934f-4e400080d087


Connekt to Meet with Investors at The 31st Annual ROTH Conference

NEW YORK, March 12, 2019 (GLOBE NEWSWIRE) -- Connektan innovative technology company that activates smarter TV experiences audiences love, today announced executive participation in the 31st Annual ROTH Conference from March 17-19 in Dana Point, CA at the Ritz Carlton Hotel. Connekt’s Executive Chairman Sandy Weisman and co-founder and CTO Dave Rudnick will be on-site and available for one-on-one meetings with institutional investors, private equity investors and VCs.

“Over the past year, Connekt’s innovative technology has made TV advertising transactable for national brands like P&G, Target and Eli Lilly, turning static TV viewing into an interactive experience,” said Weisman.

Since its founding, Connekt’s model, growth and client successes have been frequently recognized across major media outlets and by key analysts and organizations. Most recently, Connekt was awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV. Connekt’s latest patent gives consumers the opportunity to interact with and purchase items showcased on TV, in real time. When an ad is displayed on the screen, viewers can purchase directly via a wide array of devices, such as remote controls, phones and voice-activated assistants.

“Having just experienced our strongest period of growth across the sales of our smarter TV solutions, including live linear ad enhancement, in-ad voice engagement, dynamic content and commerce solutions, our technology is what sets us apart from others in the marketplace,” said Rudnick. “We give brands the ability to share  their narrative in a new, engaging way that we believe is driving results.”

To learn more about Connekt and to schedule a meeting at the ROTH Conference, you can book an appointment through the ROTH Conference online portal, app or call Connekt directly at 201.362.2820.

About Connekt
Connekt activates smarter TV experiences that audiences love. Connekt’s patented, AI-driven platform has powered millions of smart TV ad, content and commerce experiences for partners including LG, Sony, Nielsen, ABC, CBS, Showtime, five of the largest agency holding companies, and top brands such as Chipotle, Eli Lilly, P&G and Target. Connekt’s partners use its platform-based SaaS solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

Media Contact for Connekt 
Shelley Petri
Account Director, Blast PR
shelley@blastpr.com


‘The Late Show with Stephen Colbert’ and Connekt partner to help feed furloughed federal workers

‘The Late Show with Stephen Colbert’ and Connekt partner to help feed furloughed federal workers

From concept to sale in a day, must-have ‘shutdown mugs’ benefit celebrity chef José Andrés’ relief kitchen

Connekt, an innovative technology company activating smarter TV experiences that audiences love, today announced that through their existing partnership with CBS and ‘The Late Show with Stephen Colbert,' a joke from the Jan. 16 monologue was transformed into a for-sale “shutdown” coffee mug available through the Connekt-powered CBS store in time for the next day’s taping, when Stephen Colbert made the for-sale announcement.

The show’s profit from the mugs, which read, “Don’t Even Talk to Me Until I’ve Had My Paycheck,” will be donated to celebrity chef José Andrés’ World Central Kitchen, benefitting federal furloughed workers. Connekt is also donating to the cause.

“As we partner with several major entertainment and media companies like CBS to power their e-commerce activities, we’ve become an expert at maximizing revenue streams through innovative product development, in-show product placements and effective marketing,” said Mike O’Donnell, Chief Revenue Officer at Connekt. “We can leverage real-world developments by designing, developing and producing innovative products almost in real-time to enhance a property’s branding and reach. We’re honored to partner with Chef Andrés, ‘The Late Show starring Stephen Colbert,’ CBS and their teams to help make a difference for impacted government workers.”

Connekt is now producing and shipping the shutdown mugs, filling  orders received through the Connekt-powered CBS Store. You can order your own mug by visiting https://www.cbsstore.com/dept/the-late-show-with-stephen-colbert/.

 


Tantalized by Next-Gen Tech at CES 2019? The three questions marketers really need to ask

Tantalized by Next-Gen Tech at CES 2019? The three questions marketers really need to ask

 By Tripp Boyle, SVP, Connekt

 

Like the majority of flagship advertising and media events, CES 2019 was yet again a weeklong reunion with executives looking to win and schmooze clients and investors at the Aria, Cosmo and Nomad hotels, as well as on the various show floors.

This year, next-gen tech stole the show with thousands of companies slinging their innovative solutions at major league speeds like HTC unveiling their new VR headsets.

In fact, the 5G, dynamic content optimization, connected TV and voice activations, as well as the flood of other smart home devices and autonomous vehicles were so appealing, how could the teams at Deloitte Digital, Google, Samsung, SONY, Turner, Magna, S4 Capital, NBC, Roku and every investor in the world not turn their heads? Even those companies themselves showed up with dreamy aspirational headlines echoing similar themes across their opulent trade show booths and digital living rooms. Apple, the perennial CES ghost, was again nowhere to be seen.

Though, with all the hype and speculation, at the end of the day, there are only three things that marketing and media executives need to ask following CES: does it work, does it matter and where’s the money? These questions are something that Needham & Company analyst Laura Martin deserves the credit for inspiring and once again raising eyebrows as she boldly delivered her reaction to CES at a private, executive dinner.

The truth, as Martin points out is that, “CES is mainly three tech years ahead of market, if that tech even gets to market at all.” That’s why “does it work?” is the first question. Executives need to be wary of the CES show floor shopping expeditions altogether. What many are showing is their future, not what can be activated in market now. What we need is tech that works today and is built for the future.

To tip a hat to S4 Capital founder and keynote speaker, Sir Martin Sorrell, and the marketing team at Xandr, questions like “does it matter” are perfectly directed. Right now, every media, marketing and content company has the same problem. They must figure out how to get technology, data and content to work together in ways that tantalize audiences who have abundant choices. One way to successfully accomplish this is to diversify revenue streams. So, if the next-gen tech you are looking at doesn’t help address this core issue and lead to revenue, skip it.

Finally, “where’s the money?” This one’s buried at CES because it is so fun to see your science fiction dreams at giant scale alongside 170,000 others from around the world. But, it’s crucial to business success. If what you are checking out isn’t going to lead to fiscal benefit in the very short-term, you may generate a ton of buzz but you’ll never see Madison Avenue, let alone Wall Street.

In order for brand marketers to keep up with what is arguably the most rapidly evolving media ecosystem they've ever encountered, it's vital that coming out of CES they separate what is actionable from the noise and set a strategic course forward to take advantage of a window for innovation leadership that won't stay open in perpetuity. What they need to realize is that it's often a low entry point, from an investment perspective, for incredibly valuable insights that will shape future media strategy, and often garners invaluable buzz to keep the rest of the market at attention.


Connekt Offers ABC Fans the Unique Opportunity to Purchase Branded Merchandise From Some of Their All-Time Favorite Series at ShopABCTV.com

Get Access to Merchandise for Popular ABC Series Such as “Dancing with The Stars,” “Grey’s Anatomy,” “Scandal” and Numerous Others

SAN FRANCISCO, Dec. 03, 2018 (GLOBE NEWSWIRE) -- Today, Connekt announced the launch of ShopABCTV.com, a new online store operated by Connekt under a license from the ABC Television Network, which allows fans to purchase ABC show-branded merchandise. The ShopABCTV.com online store offers a wide variety of merchandise to fans of “Dancing with the Stars,” “Desperate Housewives,” “The Golden Girls,” “Grey’s Anatomy,” “How To Get Away With Murder,” “Lost,” “Once Upon a Time,” “Scandal” and “The View.”

Connekt’s e-commerce technology is the platform that supports every aspect of its ShopABCTV.com site. In addition, it creates officially licensed brand gear for its franchises, including apparel, drinkware, home goods or collectibles. Once a viewer purchases a product, Connekt fulfills the order, ensuring that the item is processed and delivered, and all customer service inquiries are met.

ShopABCTV.com enables a direct to consumer connection with fans around the clock.

“It’s been an honor to work with ABC to create a branded merchandise opportunity that matches the design and aesthetic of the network, delights fans and drives additional revenue for the brand,” said Mike O’Donnell, Chief Revenue Officer at Connekt.

“Deepening engagement with our audiences is a top priority,” said Erin Weir, SVP of Marketing Strategy at ABC Television Network. “Connekt understood our needs and has worked diligently to bring ShopABCTV.com to life. We look forward to working with the Connekt team to bring our fans closer to our shows.”

Those interested in learning more about ABC ShopTV may visit https://shopabctv.com/store/.

About Connekt
Connekt activates smarter TV experiences that audiences love. Connekt’s patented, AI-driven platform has powered millions of smart TV ad, content and commerce experiences for partners including LG, Sony, Nielsen, CBS, Showtime, each of the agency holding companies, and dozens of top brands, like Chipotle, Eli Lilly, P&G and Target. Connekt’s partners use its platform-based SaaS solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

Media Contact for Connekt 
Shelley Petri
Account Director, Blast PR
shelley@blastpr.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/80e9e8fa-1331-4a3a-9d24-0ebd96a66c62.


Connekt’s New Video Patent Powers Interactive Experiences for Advertising, Commerce and Content Companies

Driving the most value across TV and other connected devices within the home

SAN FRANCISCO, Nov. 14, 2018 (GLOBE NEWSWIRE) -- Connekt, an innovative technology company activating smarter TV experiences that audiences love, today announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective.

Connekt’s patent gives consumers the opportunity to interact with and purchase items showcased on TV, in real time. When an ad is displayed on screen, viewers can purchase directly via a wide array of devices, such as remote controls, phones and voice-activated assistants.

“With unprecedented levels of connectivity in the home, consumers now have the ability to engage and transact securely with content across devices, and brands have new ways to interact with them,” said David Rudnick, CTO of Connekt. “Our patent uniquely simplifies interactive TV buying by converging video advertising, content and commerce practices.”

The platform-based SaaS solutions patent enables brands to safely conduct commerce on video to increase revenue. Partners across verticals have already seen their TV investments become more targeted, engaging, transactable and measurable.

“Connekt’s patented technology is allowing us to create smarter video and TV ad experiences for our brands,” said Bre Rossetti, SVP, Director Strategy & Innovation from Havas Media. "With an unparalleled market offering, Connekt’s platform helps us provide rich, detailed insights - backed by data - about consumer viewing habits to help our clients make more informed buying decisions.”

With Connekt’s new patent, it’s now possible for audiences to discover and purchase the specific brand of tennis racket a world-class tennis player is using during any given match. Similarly, if a TV ad for pizza appears during a college football game, audiences are now able to initiate an order through the remote or voice control.

About Connekt
Connekt activates smarter TV experiences that audiences love. Connekt’s patented, AI-driven platform has powered millions of smart TV ad, content and commerce experiences for partners including LG, Sony, Nielsen, ABC, CBS, Showtime, each of the agency holding companies, and dozens of top brands, like Chipotle, Eli Lilly, P&G and Target. Connekt’s partners use its platform-based SaaS solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

Media Contact
Shelley Petri
Account Director, Blast PR
shelley@blastpr.com


Connekt Collaborates with Sony Electronics Inc. to Bring “Buy Now” Button to Smart TVs

Select Sony Smart TV viewers will be able to use their remote control and mobile device to securely purchase directly from the television

SAN FRANCISCO, Oct. 02, 2018 – Connekt, an innovative technology company that activates smarter TV experiences audiences’ love, has developed a collaboration with Sony Electronics to enable T-Commerce on select Sony Smart TVs and Blu-ray Disc Players.

Through Connekt’s ShopTV™ application, Sony Smart TV consumers with select TV models will be able to securely purchase products directly from the retailers and brands they love. Fully optimized for the connected home experience, ShopTV offers consumers the ability to purchase thousands of products from hundreds of brands and retailers including Macy’s, Best Buy and Fanatics.

In the initial phase of the collaboration, consumers will be able to shop directly from the ShopTV application available in Sony’s smart TV app store. Sony and Connekt will work together to extend this capability to in-program purchasing, as well as to enable voice-driven commerce when that capability is deployed.

“Sony is committed to bringing value added features to our consumers,” said Nick Colsey, Vice President, Business Development at Sony. “Our collaboration with Connekt allows us to offer owners of select Sony Smart TVs the ability to engage and shop directly from the biggest screen in their home.”

In a recently published report, Connekt’s research demonstrated that over 75% of consumers would buy products directly from their TV if given the opportunity, while over 70% expressed an intent to use their voice to purchase products through the television.

“For decades, Sony has been a technology innovator,” said Mike Fitzsimmons, CEO of Connekt. “We are proud be partnering on this initiative to drive the convergence of Television and Commerce.”

About Connekt
Connekt activates smarter TV experiences audiences’ love. Connekt’s patented, AI-driven platform has powered millions of smart TV ad, content and commerce experiences for partners including LG, Sony, Nielsen, ABC, CBS, Showtime, each of the ad agency holding companies and dozens of top brands, like Chipotle, Eli Lilly, Target and P&G. Connekt's partners use its patented platform-based SaaS solutions to make their TV investments more targeted, engaging, transactable and measurable. Connekt is a private company headquartered in San Francisco with offices in Denver and New York. For more information, visit www.connekt.com.

About Sony Electronics, Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K Ultra HD TVs. Visit http://www.sony.com/news for more information.


Stand Up To Cancer, 60+ Broadcast and Cable Networks, Dozens of Celebrities, Digital and Streaming Platforms and Connekt will Make TV History by Putting the Power of Advanced TV into the Hands of Millions

On Friday, Sept. 7, from 8:00–9:00 PM ET/PT (7:00–8:00 PM CT), Stand Up To Cancer (SU2C) a division of the Entertainment Industry Foundation (EIF), 60+ broadcast and cable networks, digital and streaming platforms, dozens of celebrities and Connekt will make TV history as they put the power of Advanced TV into the hands of millions. Through a new partnership with Connekt, an innovative technology company that activates smarter TV experiences audiences love, this year audience members across the United States and Canada will be able to engage, donate to and buy merchandise from SU2C directly from their televisions or other connected devices within their household. This year’s campaign is the largest scale advanced TV campaign of its kind. Results of the campaign will be used to increase the success of the annual fundraiser and the organization’s goals-at-large.

Ten years after SU2C’s first telecast, this year’s biennial fundraiser boasts a variety of reasons to watch and even more ways for its audiences to learn about and support SU2C’s lifesaving research achievements.

A few of the tried and true reasons Stand Up To Cancer promises to be successful this year:

● A number of networks will be donating one hour of simultaneous commercial-free prime time for telecast, including ABC, CBS, FOX, and NBC, along with AT&T AUDIENCE Network, Bloomberg TV, Bravo, Discovery Life, E! Entertainment, EPIX, Escape, ESPNEWS, FM, Freeform, FS2, FXM, FYI, HBO, HBO Latino, ION Television, Laff, Logo, MLB Network, MTV2, Nat Geo WILD, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, STARZ ENCORE ESPAÑOL, TNT, and WGN America.

● The event will also be telecast across 60+ other networks.

● Bradley Cooper will return as co-executive producer.

● Celebrities including Mahershala Ali, Kathy Bates, Katie Couric, Jennifer Garner, Tony Hale, Marg Helgenberger, Ed Helms, Ken Jeong, Marlee Matlin, Matthew McConaughey, Maria Menounos, Jillian Michaels, Trevor Noah, Dak Prescott, Italia Ricci, Rob Riggle, Karla Souza, David Spade, Keith Urban, and Reese Witherspoon will all participate in this memorable event.

This year, audiences will be able to:

● Engage and donate while watching directly from their Smart TV using their remote controls or mobile device

● Visit the Connekt ShopTV application on their Sony, LG and Hisense smart TVs

● Visit the official website on their phone or PC at www.standuptocancer.orgto donate and shop

According to Connekt founder and CEO Mike Fitzsimmons, “Being able to help power the success of SU2C in its 10 years is an amazing opportunity and perfectly aligned with the vision, mission and core values of our company. Ultimately, we win when audiences connect with the TV content they care about the most. SU2C is exemplary because the one-hour broadcast unites us all to raise funds for more effective treatments to save lives now. We are grateful to be on board and proud to put the power of advanced TV in the hands of everyone.”

As this year’s telecast airs, Connekt will help SU2C begin measuring the results of the new capabilities so the organization can react to audiences in real-time and continuously assess which calls-to-action and appeals drive the most excitement and giving from their audiences.

Insights from this year’s campaign will also be used to inform future campaigns as well as year-round activities the organization is planning to fulfill its commitment to those it serves.

Tune in to this incredible event on Friday, Sept. 7, from 8:00–9:00 PM ET/PT (7:00–8:00 PM CT) on CBS, SHOWTIME and other networks.

For more information on Stand Up To Cancer-http://www.StandUpToCancer.org | facebook.com/SU2C | Instagram: @SU2C | Twitter: @SU2C