Stand Up To Cancer, 60+ Broadcast and Cable Networks, Dozens of Celebrities, Digital and Streaming Platforms and Connekt will Make TV History by Putting the Power of Advanced TV into the Hands of Millions

On Friday, Sept. 7, from 8:00–9:00 PM ET/PT (7:00–8:00 PM CT), Stand Up To Cancer (SU2C) a division of the Entertainment Industry Foundation (EIF), 60+ broadcast and cable networks, digital and streaming platforms, dozens of celebrities and Connekt will make TV history as they put the power of Advanced TV into the hands of millions. Through a new partnership with Connekt, an innovative technology company that activates smarter TV experiences audiences love, this year audience members across the United States and Canada will be able to engage, donate to and buy merchandise from SU2C directly from their televisions or other connected devices within their household. This year’s campaign is the largest scale advanced TV campaign of its kind. Results of the campaign will be used to increase the success of the annual fundraiser and the organization’s goals-at-large.

Ten years after SU2C’s first telecast, this year’s biennial fundraiser boasts a variety of reasons to watch and even more ways for its audiences to learn about and support SU2C’s lifesaving research achievements.

A few of the tried and true reasons Stand Up To Cancer promises to be successful this year:

● A number of networks will be donating one hour of simultaneous commercial-free prime time for telecast, including ABC, CBS, FOX, and NBC, along with AT&T AUDIENCE Network, Bloomberg TV, Bravo, Discovery Life, E! Entertainment, EPIX, Escape, ESPNEWS, FM, Freeform, FS2, FXM, FYI, HBO, HBO Latino, ION Television, Laff, Logo, MLB Network, MTV2, Nat Geo WILD, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, STARZ ENCORE ESPAÑOL, TNT, and WGN America.

● The event will also be telecast across 60+ other networks.

● Bradley Cooper will return as co-executive producer.

● Celebrities including Mahershala Ali, Kathy Bates, Katie Couric, Jennifer Garner, Tony Hale, Marg Helgenberger, Ed Helms, Ken Jeong, Marlee Matlin, Matthew McConaughey, Maria Menounos, Jillian Michaels, Trevor Noah, Dak Prescott, Italia Ricci, Rob Riggle, Karla Souza, David Spade, Keith Urban, and Reese Witherspoon will all participate in this memorable event.

This year, audiences will be able to:

● Engage and donate while watching directly from their Smart TV using their remote controls or mobile device

● Visit the Connekt ShopTV application on their Sony, LG and Hisense smart TVs

● Visit the official website on their phone or PC at www.standuptocancer.orgto donate and shop

According to Connekt founder and CEO Mike Fitzsimmons, “Being able to help power the success of SU2C in its 10 years is an amazing opportunity and perfectly aligned with the vision, mission and core values of our company. Ultimately, we win when audiences connect with the TV content they care about the most. SU2C is exemplary because the one-hour broadcast unites us all to raise funds for more effective treatments to save lives now. We are grateful to be on board and proud to put the power of advanced TV in the hands of everyone.”

As this year’s telecast airs, Connekt will help SU2C begin measuring the results of the new capabilities so the organization can react to audiences in real-time and continuously assess which calls-to-action and appeals drive the most excitement and giving from their audiences.

Insights from this year’s campaign will also be used to inform future campaigns as well as year-round activities the organization is planning to fulfill its commitment to those it serves.

Tune in to this incredible event on Friday, Sept. 7, from 8:00–9:00 PM ET/PT (7:00–8:00 PM CT) on CBS, SHOWTIME and other networks.

For more information on Stand Up To Cancer- | | Instagram: @SU2C | Twitter: @SU2C