Connekt’s Mike Fitzsimmons to Present on Connected TV Advertising at TVOT NYC

SAN FRANCISCO, Dec. 5, 2017 – Mike Fitzsimmons, CEO of Connekt, the AI-driven technology company transforming TV advertising and commerce for the connected world, will be a featured panelist at the 2017 TVOT (TV of Tomorrow) NYC show, which takes place Dec. 7, 2017 at the SVA Theater.

The panel session, “Connected TV and Advertising,” will focus on the new ways viewers are consuming TV content and how advertisers can reach them in this evolving environment.

Fitzsimmons and his fellow panelists will discuss how connected TV is impacting the advertising ecosystem, covering topics such as the speed of the transition to connected TV delivery, how ad loads will compare to traditional linear TV, what the balance will be between direct I/O and programmatic buying and whether connected TV is the true path to cross-screen measurement and attribution.

 

What: Fitzsimmons will serve as a panelist on the session Connected TV and Advertising

When: Thursday, Dec. 7, from 10:15-11:05 a.m. EST

Where: Beatrice Theatre within the SVA Theatre, 333 W. 23rd St., New York City, NY 10011

 

TVOT NYC is a highly-focused, dialog-driven show that encourages networking and deal-making among pay-TV and OTT operators, device manufacturers, social media companies, entrepreneurs and technologists who are building the TV and video platforms of tomorrow. The show’s aim is to engage these organizations in a productive exchange of ideas with brands, broadcasters, networks, agencies, data/measurement specialists, marketers, investors, producers, developers, designers, storytellers, social-video influencers, showrunners and other stakeholders.

Listen to TVOT’s recent podcast with Fitzsimmons to learn more Connekt’s AI-powered transactional advertising engine that allows viewers to interact with ads and content in real time, and provides an instant path to purchase.

To meet up with Connekt at TVOT NYC, please email info@connekt.com.

 

About Connekt

Connekt is an AI-driven technology company that is making TV advertising smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measureable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery and a patented t-commerce platform. With a smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising for the connected world. Current partners include CBS, HBO, LG, Nielsen, Showtime, Sony and TiVo, among others. Founded in 2017, Connekt is headquartered in San Francisco, with offices in Denver and New York. For more information, visit www.connekt.com.